Enhancing the Pricing Expertise of an Online Distribution Channel
Developing a robust conversion strategy should become the top priority for Channel Managers nowadays:
Any investment in system-based conversions will not only pay for itself, but will reward both hotels and ODC generously by improving their conversion rate and profitability;
The PRO system is a step forward aiming to improve conversion rate of an ODC;
But new steps should be done, for example, using a widen range of preference data, historic data, clickstream data;